Spencer C. Higgs
Creative Copywriting & Marketing Strategy
Print & E-mail
Ad Campaign
Multipurpose Ads
Digital, Print,
& Out Of Home.
The Veggie Republic is a courageous non-profit apparel brand revoluting against hunger. Thier mission is to bring nutrition and healthy living to hungry families here in America. For each handmade bracelet they sell, they donate five pounds of fresh food directly from farms to families in need.
Designed for print and email advertising, this campaign focused on catching readers' attention. Double points for catching them off guard. Ultimately, however, our focus was to call attention to the ways (and the where's) eating more vegetables can make life better.
Client /
The Veggie Republic
Role /
Concept
Copywriting
Agency /
MAD Group
Year /
2016
By offering shoppers a fashionable way to do good in the world, and by promoting a very important message along the way, multipurpose ads allow The Veggie Republic is able to build brand loyalty and lovability.