Spencer C. Higgs
Creative Copywriting & Marketing Strategy
SoCal Bike Advocates
Print Ad
Campaign
Injury attorneys get a bad rap. But the attorneys behind SoCal Bike Advocates are by no means your average injury lawyers. They're dedicated members of San Diego's cycling culture and have put in enough hours and uphill climbs to understand the legal representation cyclists need, and how best to provide it. This print and email ad campaign conveys that SoCal Bike Advocates are cyclists like you, who happen to be attorneys.
Client /
SoCal Bike Advocates
Role /
Sr. Copywriter Campaign strategist
Agency /
MAD Group
Years /
2016
Culture is more than borders and demographics. It's the lifestyles we call passions, the people we connect with, the conversations we're drawn to. Brands who realize this appeal to their audiences on a deeper level. It's the foundations of loyalty.