Spencer C. Higgs
Creative Copywriting & Marketing Strategy
3N2 Sports
Product Descriptions & Catalog Copywriting
Project /
Product copywriting
Objective /
Product descriptions that align with brand voice, catch attention, and convey quality.
Role /
Freelance Copywriter
Agency /
BattleMedia Group
3N2 is a sportswear company that was started by athletes for athletes. Founded in Orlando, a region not for want of exceptional talent, the brand focuses on developing and manufacturing durable, dynamic footwear, gear, apparel, and uniforms for baseball and softball teams.
With comfort-driven, performance-boosting footwear capable of going toe-to-toe with competitors like Nike, Adidas, and Under Armour, the burgeoning sports brand needed exciting and relevant product copy for their 2014 Equipment and Umpire catalogs.
BattleMedia Lab contracted me to create product copy that would win the trust and loyalty of teams and organizations across the country. Aligning with 3N2's confident and powerful brand voice, I created product descriptions that reflect the demands and experiences of serious athletes — as opposed to trite sports jargon.
Product Descriptions /
The Velo Runner
Mind-blowing. Door-busting. Revolutionary. The VELO RUNNER is a running shoe for pace setters—not pace keepers. Lighter than its competitors, it barely moves the needle at only 7.0 ounces — heavyweight presence in a featherweight frame. Floating on cloud-like cushioning, innovative midsole technology gives the Velo incredible flexibility, as well as providing rapid responsiveness to your foot’s slightest movements, essential qualities for both sprint and distance running. A durable woven mesh upper affords superior breathability without sacrificing support and stability. Featuring a supple outsole, optimally grooved for unmarred traction, the Velo allows for fluid range of motion throughout each stride
Product Descriptions /
Pro Vice 1
They’ll know it’s going to the nosebleeds when you step to the plate in the PRO VICE 1. These are sluggers’ gloves. Grade “A” sheepskin leather and METAMESH technology combine for durability and comfort, while the reinforced strap and triangle palm location ensure a snug, custom fit every time. And with digitized imprints from palm to fingertip, your grip is good no matter what the weather conditions. Going. Going. Still going. Gone.
Product Descriptions /
Basic Twill – Youth Pull-Up
The best pant for rising stars looking to make big plays in the little leagues. Boasting 100% polyester 11-ounce micro yarn construction, these pants feature tackle-twill logo application for exciting customization. They fit perfectly with an elastic waistband, zippered fly, two-snap closure and drawstring. Legs are drawn close with elastic ankle hem, while double ply around the knees keeps them safe during slides into the plate.
Featured In / 2014 Officiating Catalog
Featured In / 2014 Product Catalog
Customers are loyal to the brands they love. While your products and services need to meet their demands and expectations, it's imperative that your brand messaging speaks to your markets in a way they can relate to and connect with. And delivery is just as important as the details.