Spencer C. Higgs
Creative Copywriting & Marketing Strategy
Asis Physical Therapy
Print Ad Campaign
Asis PT provides the highest caliber physical therapy in San Diego. With their second location newly opened in Rancho Bernardo, Asis needed to attract local clientele.
With insights gained from city demographic data, we honed our target market toward affluent families with children. We developed ads that were agile enough to run in local magazines, as direct mail, and on social media.
Client /
Asis Pysical Therapy
Role /
Copywriter
Strategist
Agency /
MAD Group
Years /
2016-2017
Copywriting, Campaign Strategy, Creative Direction
By regularly running ads in a geotargeted market that appeal empathetically to their audience, Asis PT has been able to steadily bring in new clientele. And, with a campaign strategy that spanned multiple mediums, they were able to increase brand recognition in the magazines their audience reads, the social media they connect to, and in the mailboxes of their homes and offices.